Buddy Media: Buddy Media Buy Could Produce a Power Couple
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Salesforce is rumored to be readying the purchase of Buddy Media for $800 million. The reported price would be a hefty sum for the social media marketing company, but Buddy's assets could also give Salesforce a range of new abilities. If the deal goes through, it "will be very bad for Buddy's competitors," Haleglobal.com's Chris Selland said.
By Richard Adhikari
CRM Buyer
Part of the ECT News Network
05/30/12 11:38 AM PT
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